The premium nicotine pouch brand lifted email open rates by 62% and drove 51% more revenue per send with MailTail.
Nicotine pouches
Revenue Lift
Klaviyo personalized-content A/B test, 100% test size across 210K+ recipients (May 2026)
ALP Pouches sends high-volume promotional campaigns to a list of 100K+ subscribers. But with a heavily commercial, discount-driven message, their sale emails were consistently filtered into Gmail's Promotions tab — capping open rates at the low 20s and leaving revenue on the table on every send.
MailTail generates unique code for each merchant that Gmail can't pattern-match as promotional. ALP Pouches ran a head-to-head A/B test on their Memorial Day Sale — identical subject line, preview, and creative — with MailTail applied only to the variant. The MailTail version won across every metric.
A clean, head-to-head A/B test. Real Klaviyo data.
Personalized-content test
Identical subject, preview, and creative — MailTail applied to the variant only. 105K+ recipients per side.
| Metric | Control | MailTail | Lift |
|---|---|---|---|
| Open Rate | 21.6% | 36.2% | +68% |
| Click Rate | 0.72% | 0.95% | +32% |
| Revenue | — | — | +50.8% |
Headline results
Lift attributable to MailTail across the test.
| Metric | Control | MailTail | Lift |
|---|---|---|---|
| Open Rate Lift | — | — | +62.2% |
| Click Rate Lift | — | — | +33.8% |
| Revenue Lift | — | — | +50.8% |
All data from Klaviyo campaign analytics. Results reflect a personalized-content A/B test on the Memorial Day Sale campaign (started May 22, 2026) with a 100% test size split across 210K+ recipients. Open and click lifts shown on the campaign card are computed directly from delivered-message rates; headline figures reflect reported MailTail-attributed lift. Results may vary based on industry, list quality, and email practices.
One toggle. A win across open rate, click rate, and revenue.
On a 210K+ recipient send, the only difference between the two variants was MailTail — and it moved open rate, click rate, and revenue together. More inboxes reached means more orders placed on every campaign.
Join ALP Pouches, G FUEL, 100 Thieves, and other leading brands using MailTail to land in Primary and drive more revenue.
14-day free trial · No credit card · One-click revert on every template